THE DOERS with AVASH GHIMIRE || YOUTUBER/SPORTS ANALYST || EP 11 PT 1 || NEPALI PODCAST

AVASH GHIMIRE: TRP in Nepal is still not measurable. And then the earthquake happened, and TTV decided to go down. They said there was a cold order from above, perhaps. Kantipur FM, Tanana, that's a deep cut. We are not RJs. This is the era of voices. If someone asks what it is, you don't have to give your opinion right away. We make mistakes. We move forward. Exactly. Think about where your current actions will take you a year from now, and what will happen to what you've done, and then take action. Anup Ghimire: Hey guys, welcome back to yet another episode of Doers. You are welcome. We have arrived before you with some very exciting stories, and today I have a very special guest. Well, I say this every episode. All of our guests are really special, but then because I am so much into YouTube lately, this is definitely a special episode for me. Now, I don't know. So Avas, welcome to the Doers. AVASH GHIMIRE: Thank you Anup. Thank you so much. Anup Ghimire: So, let's jump directly into the topic, shall we? AVASH GHIMIRE: Okay. Anup Ghimire: So basically, I've been following you for a pretty long amount of time, right? I have seen you from reaction videos. Now you are completely into paradigm and also into sports, right? So but then when talking to you, I realized that you started from TV. You were also into radio, right? Now you are like, you are trying to make more in the YouTube scene, right? So tell me something about this transition. AVASH GHIMIRE: Alright, so it has a very funny story. What happened was, when I was towards the end of my college, I started my own business. It was a futsal. A field. Have you heard of it? Anup Ghimire: Yes, yes. AVASH GHIMIRE: Yes. Anup Ghimire: So you are one of the first few, the first one? AVASH GHIMIRE: We were the fifth. But there are two types of grasses. One is played on grass with rubber filling, right? That's called filling turf. We brought non-filling astroturf. Grass that doesn't need rubber filling, it's quite thick. Anup Ghimire: Oh, okay. AVASH GHIMIRE: Not the kind used in homes. Playing fields are different, right? If anyone who plays on fields knows, they will know. That's how it came. So that's how we started, what they call USP. Unique selling proposition. So the grass was our USP, right? And we used to brand it like Nepal's first non-filling astroturf. Anup Ghimire: Okay. AVASH GHIMIRE: So what happened there was, in front of my futsal, there was the house of our Roadies director, Aman dai. Aman dai's house. Anup Ghimire: Oh, okay. AVASH GHIMIRE: He is the son of our litterateur Chetra Pratap Adhikari. And Aman dai's own elder brother, Azar Adhikari, is a national team goalkeeper. He is the elder brother of Upendra Man Singh dai, Azar dai. So Azar dai, Aman dai used to come, and in the evenings, Aman dai would sit, and then my footballing knowledge extends to more than Neymar and Messi, you know. Neymar, Ronaldo, Messi. Because I started watching football from 1998, right? Anup Ghimire: Okay. AVASH GHIMIRE: And plus, the family background was very sporty. And dad used to watch a lot. And then, Aman dai, every time he would come in the evening. Four or five cups of tea would be made. Eating and chatting and gossiping. From Johan Cruyff to Maradona, right? Carlo Valderrama and others. We would talk about the entire 90s, 60s, 70s with Aman dai. And one day Aman dai posted on his social media, Facebook, that he needs a host or a reporter. If anyone is interested, and I wrote to Aman dai, "Why not me?" Anup Ghimire: In the sports scene? AVASH GHIMIRE: Sports. And I had wanted to do it since before. Because when I was in AS, I studied AS. And when I was in AS, I used to host events, right? I used to MC. And in sports, I used to play all the sports. And Aman dai said, "Okay, come today," and I was overconfident. Now, that happens, the youthful exuberance, having just started futsal. Anup Ghimire: How old were you then? AVASH GHIMIRE: Uh, 22, 23, 21, around that. Anup Ghimire: Pretty young. AVASH GHIMIRE: And I think I joined TTV about seven or eight months after the field was set up. Which was before Tarai TV, right? And I went, and they said, "Okay, can you speak?" on camera. I'm used to speaking on stage, right? I said, "Yes." He took me straight to the newsroom. And the newsroom was like, I saw it for the first time. There was a teleprompter. And to change the slides, you had to click the mouse with your toe, down there. Anup Ghimire: As a host, you did that? AVASH GHIMIRE: Ah. Well, for the first time in my life, imagine you haven't done anything. You've never been a host, right? I had been to Sanjeev Chepaga dai's NTV sports quiz show, but as a guest, right? To play. And then, reading Nepali is even harder. Nepali came. My English is excellent, right? And I was just about to finish reading. I skipped two slides. Oh, it's ruined. Anup Ghimire: There was no way to go back? AVASH GHIMIRE: No. To go back, there was an option to right-click and open slide. That didn't come. They told me not to do that from the beginning. And I just blurted things out. And Aman dai told me, uh, "Okay, it's fine. When will you come again?" Anup Ghimire: Oh. You passed. AVASH GHIMIRE: And but one thing to say. Anup Ghimire: That was a trial? AVASH GHIMIRE: Trial. Ah, that was a trial. There was me and one other guy. I never saw him afterwards. I think he got busy or something, they told me. Anup Ghimire: You got selected. AVASH GHIMIRE: Ah. And they kept me behind the scenes for nine months, just like a baby. They said, "Okay, sit in editing." Aman dai used to do a show called Champions. A weekly sports roundup. Anup Ghimire: On TTV itself? AVASH GHIMIRE: Yes. TTV was a satellite channel back then, right? At that time, and uh, we used to have a weekly sports roundup. Like our Sudin dai's Scoreboard used to come. So it was that type of show. And from scripting, I wrote the script for one thing four times. Getting scolded, after being scolded. Like a teacher, you know, a strict teacher. Aman dai scolded me like that and finished. And I kept learning, kept learning. That's how it started. And one day Aman dai got busy with Kripa Unplugged. Which many people might not know. The trend of these YouTube videos now, unplugged. That it started in Nepal with Kripa. Kripa Unplugged. So that was something way ahead of its time. But at that time, it had views. It had amazing views. Anup Ghimire: TRP of TV? AVASH GHIMIRE: TRP. TRP in Nepal is still not measurable. It's not even measurable. Anup Ghimire: Because of the lack of technology? AVASH GHIMIRE: Ah, because we were on YouTube. Kripa Unplugged was on YouTube. We could see the views. Anup Ghimire: Oh, okay. AVASH GHIMIRE: Right? And Adrian dai's song, "Birsera Malai." So those songs trended. Anup Ghimire: I interrupted you. Why can't TRP be counted in Nepal? AVASH GHIMIRE: I don't know. I've asked this too. Maybe before D2H came, it wasn't possible, right? Because, you know, there's a level of television upgrades, right? If the world is at a seven out of ten, we were at a three, suppose. Anup Ghimire: Okay. AVASH GHIMIRE: They were using MPEG Two, I think. For which TTV probably had to pay Viacom 12-15 lakhs per month for satellite usage. Right? So the cost was high. And in the meantime, here's something interesting, whether you know it or not. Abroad, in other countries, I haven't heard. I think this is a fact as well. But let's not call it a fact. To be very correct. Today, I have to be politically correct, right? Anup Ghimire: Okay. With data. AVASH GHIMIRE: Right? And all the channels get paid by the cable or D2H TV. One rupee, two rupees per channel, that's how it is abroad. Anup Ghimire: Okay. AVASH GHIMIRE: And in Nepal, at that time, right? Channels used to pay. They used to pay cable operators one lakh, some one and a half lakhs, like that. Nepali channels. Anup Ghimire: Oh, okay. AVASH GHIMIRE: Plus 18 hours of load shedding. Despite that, we did it. Now, it was like, limited resources. I was given royalty. Anup Ghimire: Sponsors probably didn't come, right? AVASH GHIMIRE: They really didn't, man. Who would give anything? They say they don't even watch our channels. And there was hardship in television, but the team was really united. You know, that group. And the equipment was old. Now it's so easy for us to save to a memory card. Cut it, transfer it. Back then, you had DV tapes, right? You'd record on DV, and if I shot something, say a 45-minute or whatever minute DV tape. Then you'd have to convert it to a computer through a converter. So, for you to do all that work and come to the office. You'd get an extra 45 minutes, an hour just to convert that DV. You'd be running around copying it. Recording, running around. It was a hassle. And then you sit for editing. So you need. Anup Ghimire: To convert from analog to digital. AVASH GHIMIRE: Yes. And sometimes what would happen was, in the later stages, your DV would get repeated. And one time, I shot a sports cycle race. Epic Bikes organized it. It's in Jhamsikhel. And our Rupesh dai is there. I shot the race on two DVs. The second DV, the final part where they cross the line, the interviews, all that part was missing. Anup Ghimire: Corrupted. AVASH GHIMIRE: It was no recording. Only the previous show's recording was there. What could you do then? So those were the problems. Anup Ghimire: And at that time, were you on the radio, or had you already left TTV? AVASH GHIMIRE: No. I left TTV when the earthquake came. TTV was in a phase of transition. We had just moved from satellite to cable. It had been about a year. And then they said they would take a loan. And they said they would come out big with a loan. And during that time, there was a lot of struggle. And the earthquake came, and TTV decided to shut down. Anup Ghimire: Oh. Completely? AVASH GHIMIRE: Completely. And at that time, it was like futsal, but you know, it's not rocket science. We had a two-shift staff. We were seven partners at the time. All of us. We'd go, check things out on time. Anup Ghimire: Did classmates open it together? AVASH GHIMIRE: Not classmates. AS mates, you could say. Because there's a two-batch difference. My landlord was two batches junior to me. Pranav Mahat and many others were like that. My batch and people two batches junior to me were working together. Anup Ghimire: Are you out of that now? AVASH GHIMIRE: No, no. Maidan is still there. The name still exists. But what happened was, the landlord had to sell the land, so we had to move out. So we've moved out. We're still on paper. Maidan Futsal does exist legally. We're not actively transacting right now, but the name is there. So what we are planning now is to get a big investor. Not from Nepal. Anup Ghimire: Okay. AVASH GHIMIRE: Imagine, I'm the kind of person who looks at things long-term. Anup Ghimire: I'll tell you something. You've heard about FDI, right? AVASH GHIMIRE: Ah. Anup Ghimire: Here in Nepal. AVASH GHIMIRE: but Naruto sedan at us case of poison damage and hits me right now East meets one will kill him one do that's good difference sake do landlord would say Iman that do we Wed junior enough run Ahmad Dhani Tara's I need to sit here give me a bachelor do a junior guru me little variety only to meet this what are you out of no no Maidan is still hear the name still exists daughter cost of Albany the landlord had to sell the land so we had to move out so to me he goes home gagas ma'am its home wide and foot solidly does exist legally silent para mommy transactions finally one era nan saw so what we are planning now is to get a big investor not like nipple board Anup Ghimire: Okay, okay. AVASH GHIMIRE: Imagine more feed customers even it's not even long tambien you Tim lock removal sing like FD a good night halfway de palma minimum foreign direct investments it has to be quickly the modern five cards Anup Ghimire: Oh, nice. AVASH GHIMIRE: It's bad company to see five courses when you get to big amount on our egg blue color in opal it's an investment in little bargain dummy businesses in top-down you'd rather completely Emily ignore correct over government Lee Anup Ghimire: True, true. To start off site cigar one day together. AVASH GHIMIRE: So me Romeo plans a kid even II see there are men tester Liverpool Chelsea Arsenal or Academy chain they are all over the world in areas like training or Agra facility wounds there are criteria also to meet go deeper chicken bone now you need to have a indoor crystarium and you take a kicking what's okay so why not that Pinella karate okay we're still looking for people interested people in our quotas and a partner or she like I said no go mmm I know so why bother them Anup Ghimire: Exactly. AVASH GHIMIRE: So Maya but then ba ba ba ba you guys made a good money we made a good monument nine months why didn't I go Anup Ghimire: Nice. AVASH GHIMIRE: 40 plus lakhs. Anup Ghimire: Nice, nice, nice, nice. AVASH GHIMIRE: The team was really united. Yeah, I broke more than you. I'm kota-kun, your futsal eating mango ebony. I'm about to put your own bang-up hungry eye Wanda and you course don't do a name oh my dango anyone do only take his matches on the gel when you you know it but everybody has a perspective right now one let you kill ax have any idiot would you put aerosol gonna light a lot o sauna futsal Gomez ERISA Quixote mark upon mullah bandha magenta Tim I only made that everyone's like a timid of massive fossil - we lack of gravity enzyme and fresh cookery appointment honza exam so food Sakuni Winifred Salma our alcohol Kyra a TT rocket at Lee gang sang when I grew to banana boss new taillights early wrong way mail you honey some of its always Allah to Nui mana 22news negative mere static what I feel I have to make all smooth it goes Allah told him I did my thing. Anup Ghimire: Okay, so later on, I found out I totally, you're talking about the last one, you go out this, which is just opposite Gangsingh, one opposite Hamlet, Matthew borders, Taro is a tuna. Whenever one again, anymore, say how much the mother man is a row, thrown over one meter. Stop. Like, okay, I need 100 like to intellect for onion. Anymore, anymore. Persica shift command zero. I mean, I had to make all scheme, all cause of Qi Dan. Someone, you know, exactly. Plus to me, how do you open it? You can. That's how you make the more. I was detained inside. Cosa lot. So here, all that Musante, more toilet duty, enjoyed ago. I didn't worry. Mama song sung a language on talking about a phone. Were napping - nice. I know. I called my partner's Kiki Graham. We're trying a rush. Whenever I mean, well, know how Tim Allen who needs a 50 by river camera into Xavier by our camera boy. So they will auto hardship syrup. I mean, let's say one and a half euro game on the wall. Okay. Appreciates upon the bow till even that time. We were people's favorite. Little more eloquently had the bottle over the last two competitions on you. Like you see food almost everywhere. Never Matheny mushrooming moonshine business. Cost us oven. A more than two Tim Ruby on about it. 1500 - yes. Do so go honey, just play secure. Any mind zero. Only via now, any beyond ago. But I said he right now, the cigar was some badass. It then 15, then 2000. Bell curve. I'm time once again. What could I need embarrass you? I could arrive more than nearest Hong Kong will kick ass on cool. I know Santino. A little cooler at the examinee. And they tell them not so much alive in sauce ARMA colliding. Someone take a anemic hello. Didn't you buy one ticket? Because you have arrogance. Any standard anomaly about Billy's scope. I need intima Autobahn eating the bottle go local waters in June. You Tim don't know repeat Austria mounted police. Come on out. Have a party. My point is, my pity the community portal called ahead. Eco do experience unbreakable plastic. Now honey, your mother a plastic file. You asked for bottle mouse in matter plastic. Apparently digital. Now whose name seal this high? No coasters kick honey buns yoga man Julie. So Billy's on a vanilla plus you're also targeting two types of people. Nina. AVASH GHIMIRE: Yes, yes. Anup Ghimire: Costume enjoyed receive any Karen or porous mind said like beat pots to be about a point is feedback panic. Another student like I roads any male would you pay line to go a mile a for 10 games, you get a game free. This is a possible panty. The puzzle panting me as it had some fun part in again. Tell you record decline in the murder case of a thing. So that be more than was going on et. He's a police in Malabo. So it was the same time when Tim, you like Marty to me, where I go through more than wait. I wasn't need really open with you. No, no. Read you that he was, yeah. Did you came in when I was already on YouTube radio? Granny cost over name. Did you say you know? I'm a Greek moon Hackett. Yes, Timmy still. So there. No, mainly last year. Sorry. Mmm. Any redo table. I think it was last year. Cowboys a kegger got ID. He it's already nag Raquel's cost crossed one year. I mean, people still listen to radio. Yes, they do. Never won it. A sign of robberies Riley. Just I'm just a Sunaina. Yesterday I go show Annie. There was this guy. Do you know KD steep cab? Nobody. Oh, no. Australian. I think Australian English. Join the candy would haven't got a ringtone sonicated jingles. Any candy per FM tirana that steep cap King. They still kept kosher. Yeah, model in here in a palpable English world enjoying turns out as a second. I could say introduction to reduce a who raised again. Okay, so it was that era. And oil it across Lebanon. A Greek was the first video that was live on YouTube. That is still live on YouTube. And I'm really proud to say that Tim Watts all iris automatic cameras are camera-ready bully-boy YouTube cooler chatty. Are you in? Yeah. Okay. I'm, I'm ruining your Congress or interval T. We sleep nice money. Very mishmash the lounge. The lounge. I mean, you could go and listen. What's the option? Okay, so you drop me nice Krauts on you see other goodies demographic within a town. 0:01 crowd go youth. Hey, Winona to see like eating boy in a not just Kathmandu. Malik camera column here. I did two shows or not say. Let the games begin. Whenever a sports guy. That was one hour compete sports. I ranted. You should take calls. Funny. Oh, ma like to call in a Monday. I smell dinner. I know he was into like old man is me. Oh, I stay still is responsible oily. As tell intro. Oh, yeah. And he's doing something very new over. I say, let him alone. Matthew of 2421 voices. We're not a geez. This is the era of voices. Okay. And this is the voice of Ashland. And I had a mod voice hours. We had branded ourself key. Any requests and recharge. But it's at first. It's all on him. Belka. Okay. It was a life should have phoned in again. Opposed. I didn't in this my camera phone. Okay. Even thought about any out to a camera phone out again. I was really good. K animal ever calls, especially Australia. Where all the every week in week out. Nice statistic. Did I get it? I'd yeah. But new. Okay, so I know she's gonna was this as well. Perfect. She is a big fan of Nepal react. So nice. Any great supporter. And it's really call got any to over radio go a little upon in the spoons are Abadi time man. You get called from orphan because we had that freedom key to the velocity of to live you to my life. We did my life. Plus, we had this freedom to go live on our social media. So you're running the show. It's all addressed to me. A camera huh? To angular Rosen to Mike remove acne screen. No, your content. And that's the problem. We seek a five LiveArea. The cost to diameter. The next ever lady have you can't read you into one on the team bro. Visual medium on YouTube. Be students owner goes put integrate or they goes. I guess two times only to my car example by data. I think you read you still. I just relax. Okay. Mullah by the same. I know to upon you. O plus I still go to Guatemala killing inequality. Not the artist Tony voice is changing. I mean, esta página kami kami Romero sake. Okay. Alternative like ever authority on sport. Someone else not great prom. And yeah, you know, we're not so public figures. I know do social media. I allowed it was as followers. But you probably figure out. So I'm doing. But just the most puts an amplitude quite Kim. And I'm Reza. And I really love this show. K. There was this call battle of the sexes today. Sutra nish mind. It's all on you again. Animo ethnic opening soon in at a mirror recorders. And this remastered silver. And he was he like one ally honeymoon ago. Such a life Cindy. Okay, so there was this guy. This girl. I don't use enough idea callers. I know guys better recalls. Better Judy. Are you quick and take it topic or do not go and can oppose Montillo. And those do is I know chemistry off the dime easy. Okay. Just wish someone Baltimore life. So Molly P. He goes, keepin it. How do you differentiate yourself from the others? But in Abuja sign ahead level. Not just television. Don't just read you. A puja sign again. Or will achieve our that's at a corner. So more than one the backward side till were said. We was a lie of casamento. You were so China. So still man Chile mine. And futsal kini. I think the man that hasn't Italy Ponyo Ponyo k 1i d.q veneer. We were able to create that x-factor. Anup Ghimire: I used to record things, when I first started my master's. Later, I started doing live shows. And I used to listen to their shows live. So there was this guy, there was a girl, and they used to fight. With colors, you know, "guys better" versus "girls better," every time. And what kind of topics did they have? And they'd play songs, and the chemistry between those two was amazing. I liked that show. So what I've seen is, many people haven't understood how to differentiate themselves from others. Not just television, not just radio, many people haven't understood. They just want to do what others are doing. It's been about a year and a half, maybe almost two years, since the stadium closed. It will be two years this Dashain. So people still ask, "Why Futsal Stadium here?" You know the name, right? Even now, when they ask, it's because we were able to create that X-factor that reminded people. So even if I make a comeback after like two more years, it's going to be all worth it. People are going to come because "Maidan" is not just a futsal, it's a brand. AVASH GHIMIRE: And and I can, what I can do in that is because I am someone who has been working in the branding industry for so long. Anup Ghimire: Yes. AVASH GHIMIRE: It's the brand itself, man. Anup Ghimire: Right. AVASH GHIMIRE: Even we ourselves are a brand individually. Anup Ghimire: Right, right, right. AVASH GHIMIRE: Let's call it a personal brand. Anup Ghimire: And we do freelancing, right? The reason many people can now be MCs is because of their social media followers, how many fans they have. That also draws a certain crowd. It starts from there, right? So many things matter. And that's why people want, in a very simple way, why do companies go for very big names when it comes to branding a product? Like, for me... AVASH GHIMIRE: Leveraging. Anup Ghimire: Uh, right. I'm not a big fan of Adidas's style, but now since Arsenal, they recently signed a contract, right? They released an amazing video. The video is so good. Now it's Adidas. AVASH GHIMIRE: Now I liked it. Anup Ghimire: Now it's going to be Adidas. AVASH GHIMIRE: So it's easy, right? To leverage a brand to influence their fans. So I will put a direct question to you. Maidan, TV, radio. Which was, which was more financially better? Anup Ghimire: Definitely Maidan. Definitely Maidan. AVASH GHIMIRE: And why not? Anup Ghimire: Plus the satisfaction you got, right? AVASH GHIMIRE: Because it was your own business. Plus because it was your own business, right? Anup Ghimire: Own business. I call it my own child. AVASH GHIMIRE: Own child. So, putting Maidan aside for a moment. Radio or TV? Anup Ghimire: Uh, I wouldn't say TV. Uh, TV in a sense, if I'm covering sports, some tournament. AVASH GHIMIRE: No, back then, not now. Anup Ghimire: Uh, back then, back then, I guess, because I felt, I don't like my voice. Nobody likes their own voice, probably. I don't like it since childhood. I had a slightly soft voice as a child. They used to say, "like a girl," no offense to anyone. But everyone used to say that. And long hair, and they'd tease me. And I never thought I would do RJ, but when my brother called and said, "Come on, you do it," I was shocked. I thought, "Wow, I'm actually good." Radio is something I do for fun, but it's always going to be TV. AVASH GHIMIRE: But it does pay, right, radio? Anup Ghimire: It pays. It pays. It pays well. Uh, but the thing is, on TV, you have a wider reach. AVASH GHIMIRE: Plus, there's a visual medium too, right? Anup Ghimire: Yes. And you can influence people. Radio does too, but I think for me, for my generation, that era is lost. I grew up listening to it. But I wouldn't rather go into that. Now, if you want to be more specific, I'd still say YouTube. Because at the end of the day, we're always talking about making money, you and I. It's there, right? But if you're in media, you have to be recognized, right? When people say, "Oh, you're that guy," it feels so good. They're the reason we're successful. So now they recognize us. That happened to me on YouTube. It didn't happen to me on TV. AVASH GHIMIRE: True, true. Exactly. Plus, I think YouTube is a more digitized form of TV, right? Right. That's the thing. And I think it's much easier because five years ago, if we had to put this show on TV. Anup Ghimire: Oh my. AVASH GHIMIRE: So much hassle, oh my god. Anup Ghimire: So when you ask a question, right, many TV content is also put on YouTube, right? AVASH GHIMIRE: Yes. Anup Ghimire: How do you feel about that? Do you like it? AVASH GHIMIRE: I find it really bad. Anup Ghimire: Why? AVASH GHIMIRE: Because I've heard, I'm not going to name him. He's a very big name. Someone asked me, "I've seen you somewhere, who are you?" And he said, "How do I say I'm a YouTuber?" Like, get lost. Anup Ghimire: Haha. AVASH GHIMIRE: You know how hard it is for us to create content on YouTube? And YouTube content is not TV content. Have you seen any franchise shows from any country outside Nepal uploaded on YouTube? Anup Ghimire: True, true, true. AVASH GHIMIRE: No, they don't upload it. Anup Ghimire: They upload small clips, though. AVASH GHIMIRE: They don't upload small ones. Anup Ghimire: They don't upload the whole thing. AVASH GHIMIRE: That's what I mean. Like they'll upload small clips from your Jimmy Fallon shows, like "spill the guts" segments. But why upload the whole show? Because at one point, you need to make a stand and say, "This is not coming on YouTube anymore," and then let's see how good your show really is. Anup Ghimire: Exactly. AVASH GHIMIRE: Right. Anup Ghimire: And then people will come and talk with me. AVASH GHIMIRE: Exactly. Because I belong to that crowd. Who was there then? It was me, Anup, Sapkota. Anup Ghimire: On TV. AVASH GHIMIRE: No, on YouTube. And Sisn Dai was there. Sisn Dai had just started his vlog, we had just started our channel, Arbitrary. We know the struggle from that time. And Anup told me once, "The first hundred is hard. The second is a bit easier, the third is where it starts." Anup Ghimire: I can say it starts. AVASH GHIMIRE: That's how it is. Anup Ghimire: Yeah. AVASH GHIMIRE: Right. Anup Ghimire: We have millions outside, ours are in lakhs. Because we have a very small audience. AVASH GHIMIRE: And why is it that in Nepal, like you gave the example of abroad, where no TV show puts its content on YouTube, but they do in Nepal? Why? Because I think the YouTube crowd is bigger than TV. Anup Ghimire: You need viewership, right? You, right now, would you watch the shows from yesterday or today? AVASH GHIMIRE: Why wouldn't I? Anup Ghimire: Wednesday, 8:30 PM. AVASH GHIMIRE: 8:30 PM. Anup Ghimire: Right? Now, do you know what time Nepal Idol or any Nepali show comes on Nepal TV or any Nepali channel? AVASH GHIMIRE: I don't know. I don't know. Anup Ghimire: What time does Suraj Dai's show come on? AVASH GHIMIRE: I don't know. Anup Ghimire: So that's the thing. That's the difference. The internet has made us like this, social media, everything, that if it says "10 minutes," we can watch the video. Right? Even if it's seven or eight minutes. Even we ask, how do I edit it? So that the person watching doesn't get bored. AVASH GHIMIRE: But bro, that is something I am challenging by producing such long-form content now on YouTube. Anup Ghimire: On YouTube. AVASH GHIMIRE: You, you, you've seen, like this one, right? It's very long-form content. But what I'm telling myself is that there's a niche crowd that watches this content. And they are very, like, we're talking about business, finance, opportunities, right? And I think not everybody is interested in this kind of content. Right? So whoever watches it, they watch it completely. Anup Ghimire: That's how it seems to me. AVASH GHIMIRE: Those who watch, watch. Right? People are watching 40-minute videos. Anup Ghimire: But in this regard, what I feel is a bit difficult is that the Nepali crowd still views YouTube only as entertainment. When I need to learn something, I learned how to tie three or four types of knots from YouTube. I learned how to design borders from there, you know, how we match the lace. I learned how to match formal wear from YouTube. There are so many things to learn. But what does our crowd, our Nepali YouTube youth audience, want? They want prank videos. AVASH GHIMIRE: True, true. They just want entertainment. Anup Ghimire: Right. Similarly, if something new comes out, they don't watch it with full understanding. They say, "What is this?" "I don't like this," "I don't like that." For example, even we are in a transition. So Sisan Dai is vlogging, he's watching his own vlog. AVASH GHIMIRE: Vlog. Anup Ghimire: Because, sorry, vlog. Because he said in one video, "I am going next level." He has to deliver on that tomorrow. AVASH GHIMIRE: Plus, I think his vlog, compared to others, has a lot of content. Anup Ghimire: Sisan Dai takes a lot of time. AVASH GHIMIRE: It has content, that's the main thing. Anup Ghimire: That's what influences me for my show. For example, Sisan Dai's process is like this: edit, watch. Take a break. Edit a bit more, watch again. It happens three or four times for Sisan Dai. So I do that with my show. It doesn't take much time to cut my reactions. So I sit down once. I cut it quickly, take a short break, go do something else, sing a song or two. There are Niharika, Vinayak. Sing a song or two, then come back. Have a fresh coffee. Then I sit down, do the second edit. Tell Vinayak to sit here. Then Vinayak cuts what he doesn't like. So it starts from 18 minutes of just reactions. Because the speaking part is only a minute or a minute and a half at the beginning and end. Keeping that in mind, I make the video short. Make it eight or nine minutes, ten minutes. Don't miss the point, but make it short. So that's why we work. Because my show looks best when it's short and sweet. In that sense. AVASH GHIMIRE: Okay. But you take a break. Anup Ghimire: Okay. So, something you said earlier, if I don't like it, I don't get an answer. For example, if there's viewership on YouTube, what happens when external TV producers put their content on YouTube? Let them upload it late, two days later, three days later. AVASH GHIMIRE: I think what's wrong with it? Anup Ghimire: That's something, like your traditional approach businessmen, our dads, and us, fully digitized. Tomorrow, if I say I'll do something like "Maidan," that was a very unique concept. Having five of them in Kathmandu is like saying they don't exist. So the thing is, producers are traditional. Shows are traditional. There was a time when Suren Dai's show, "Scoreboard," gave us a new perspective. Oh, things like this can happen too. Wasn't there "Bishwa Ghatana" before? AVASH GHIMIRE: Exactly. Anup Ghimire: There wasn't. AVASH GHIMIRE: There was. Anup Ghimire: No. There isn't now. Why? Because "Bishwa Ghatana" is on YouTube now. Right? Every kind of replay, believe it or not, they don't watch it anymore. Because there's a YouTube channel called "What If," maybe you've seen it. It gives new insights. So now, what I feel is lost is the idea that "We are media. We influence people's lives." Right? And TV media is all comedy. And those flashy sound effects, right? That's why people aren't following YouTube anymore, and stand-up comedy isn't being followed. AVASH GHIMIRE: True, true, true, true, true. Anup Ghimire: Right. AVASH GHIMIRE: Say it's being followed. Anup Ghimire: No, no. It's being followed by a small crowd. But AVASH GHIMIRE: Sholay's "Sholay Scoreboard" gave us a new perspective, oh, things like this can happen too. Anup Ghimire: "Bishwa Ghatana" wasn't there before, wasn't there, wasn't there, exactly, wasn't there. AVASH GHIMIRE: Exactly, wasn't there. Anup Ghimire: No. It's not there now. Because "Bishwa Ghatana" is on YouTube now. Right? Every kind of replay, believe it or not, they don't watch it anymore. Because there's a YouTube channel called "What If," maybe you've seen it. It gives new insights. So now, what I feel is lost is the idea that "We are media. We influence people's lives." Right? And TV media is all comedy. And those flashy sound effects, right? That's why people aren't following YouTube anymore, and stand-up comedy isn't being followed. AVASH GHIMIRE: True, true, true, true, true. Anup Ghimire: Right. AVASH GHIMIRE: Say it's being followed. Anup Ghimire: No, no. It's being followed by a small crowd. But still, for example, let's talk about a recent incident. When I say incident, Nepal calls everything an incident. In the case of the Hijok incident, I go for an evening walk near my house. My brother Ayush lives nearby. So he said, "People are saying these days that stand-up is getting very vulgar." AVASH GHIMIRE: It's become vulgar. Anup Ghimire: Hey, man, stand-up is vulgar. Haven't you watched Russell Peters? Haven't you watched others? How much they curse. In India, they say "BC BC." Right? How much they do. AVASH GHIMIRE: But here, what happened is Anup Ghimire: Just because YouTube is free doesn't mean you have to watch it and give your opinion. That's my point. AVASH GHIMIRE: Exactly. Ah, that's it. Regarding stand-up comedy, what I say is that vulgarity, when used at the right place, sounds great. Anup Ghimire: At the right time. AVASH GHIMIRE: But here, what happened is, people have started to use vulgarity because they think it brings viewership. Now, how many times have we heard the word? A YouTube channel, I won't name it, is labeled as purely 18+ content. Anup Ghimire: Okay. AVASH GHIMIRE: Right. I think they are trying to monetize it in the short term. Now, having said that, we also get blamed in the context of the comedy circle. But as I said, the conversation started. Comedy Circle is just a platform we are trying to be. We are trying to get more people, and we are letting people decide. Of course, there's a level of filtration for content, right? But by sticking to one thing, we also try to be neutral. Our job is to let things go to a certain extent. We don't release everything. But what I feel is, for example, I am 28 years old. And in the coming days, people of our age will shape this media, right? Or shape Nepal's culture. And many things are still taboo, right? For example, many things are taboo. And what we do in the next 10 years will shape the path for the next generation, right? So Anup Ghimire: We are the first generation. Vinayak used to say, "Dai, we are the first generation. We will make mistakes. We will move forward." AVASH GHIMIRE: Exactly. And I think we should change something. This taboo topic, we need to open it up, even if just a little. I'm not saying make it completely mainstream, right? But I feel like we need to open it up a bit. How long are we going to keep it taboo, right? In that context, regarding this mainstream thing and what you just said, why is stand-up comedy not accepted by the majority? I feel like in Nepal's context, the comedy appetite has always been strong. This isn't just a recent thing. Right? Madan Krishna and Haribansha dai, they've been doing it. They've strengthened the comedy appetite. Another thing you can see is that in Nepal, the movies that make a lot of money, they're all comedies, right? I mean, we have Gai Jatra, that's practically a national festival. But I think since people have a comedy appetite, we've grown up watching comedy. But now, because of YouTube, we've also started watching comedy from abroad. So, we're getting less satisfied with the old stuff. Right? So, we need new stuff. We need sitcoms in Nepal, look, there are no sitcoms. Right? Situational comedies. We are trying to work on that from the comedy circle. But the appetite is there, the old stuff can't satisfy it. That's why this new stand-up comedy has gone viral. It's mainstream. Right? And I think that's how it is. Anup Ghimire: Oh, it's like that too. In five to ten minutes, you get to laugh so many times. It lightens your mood. AVASH GHIMIRE: Exactly, exactly, exactly. Anup Ghimire: That's the thing, it's a scripted set for everyone. So, they make it really jam-packed, and it's so relatable. If you mix what Nepalis find funny and relatable right now, they'll have fun. That's good too. AVASH GHIMIRE: Yes. Anup Ghimire: That's it. AVASH GHIMIRE: But apart from that, there are many other things. Like you said, you learned a lot of things from YouTube, right? My career right now is 100% dependent on the camera. Right? I learned photography from YouTube. I don't have any photography degrees. Right? So, I think that culture of learning is also different, which I think we are just now... Now, let me ask you a question based on this. What do you call yourself? Do you call yourself a YouTuber, or what do you call yourself? Anup Ghimire: "YouTuber" is a very, what do you call it, a cliché word. Everyone is a YouTuber. If you have a Gmail profile on YouTube, you are a YouTuber. Right? You upload someone else's video. If you're walking down the street and make your first vlog, you are a YouTuber. You don't need to give any interviews to be a YouTuber. You don't need any qualifications, right? But I would call myself, let's not say, a content creator, right? And I want to get into sports on YouTube. But in a very glamorized way. By glamorized, I don't mean flashy or anything. But like the audience now, like I'm running a show. Right? I need to move beyond "We Asked" and reaction videos. Maybe in the future, Binayak will do it. Right? AVASH GHIMIRE: Exactly. Because we have been doing reaction videos for such a long time. Arbitrary started in 2000... Anup Ghimire: I think it was like three years back. AVASH GHIMIRE: Three years back. Yes. Right? After that, it became a trend, right? Anup Ghimire: It did. AVASH GHIMIRE: I see so many YouTube channels, man. I just ask people randomly. Anup Ghimire: And have you noticed one thing, everyone is in Basantapur. AVASH GHIMIRE: Who? Anup Ghimire: What's there? If you want to do it, if you want to make yourself like that, you should go to different places. Like, I go to three or four places sometimes. Bus park, then where else. Then where else on a bike. So, you need to build a crowd. Until and unless I feel like, okay, reactions are enough, I won't do it. For example, there's a topic: What is Nepal's national sport? Do you know? AVASH GHIMIRE: Ours isn't. Volleyball. Anup Ghimire: Yes. Many people are confused. It was changed recently. So... AVASH GHIMIRE: From Dandi Biyo. Anup Ghimire: Yes. Dandi Biyo wasn't official. It was just called the national game. AVASH GHIMIRE: Oh, okay. A whole movie was made about that, right? The Dandi Biyo one. Anup Ghimire: Damaru's Dandi Biyo. AVASH GHIMIRE: Damaru's Dandi Biyo. Anup Ghimire: But it's like this, Damaru Biyo, what do you call it, like cricket evolved. Right? And in India and Nepal, you see people playing cricket, but they don't have the equipment, it's expensive to play cricket. Right? You need to get a bat. You need to get a ball. Then you need wickets, right? Stumps. So, Dandi Biyo became like cricket, right? It's a rumor, they say. Something like that. So, it wasn't the one, but why volleyball was chosen, I researched that when I was doing radio, right? Now, I have to inform my audience. AVASH GHIMIRE: Exactly. Anup Ghimire: I've said it in two or three episodes. Just keep it in mind, okay? One ball. Easy to play. You can play in a team. It's economical and very popular in Nepal. Right? That topic, now coming back to YouTube, I brought a reaction to that topic. I sat down to edit. I'm not a great editor, but I edit to a certain level. Right? And I wasn't feeling it. So, I thought. There are too many boys. So, I called a friend and said I'm coming to your office. Right? "Okay, please arrange seven ladies for me," I said. I went. She was also a lady. And there, I took it. The reaction is fun, right? When you mix all the genders. Right? The way boys react is one style. Girls have another style. Right? And for my show, reaction is not just what people say. If I ask you right now, there's a look on your face. "Oh, what was that?" you'll think. Suddenly asking that is fun. Right? And that's what reaction is all about. Right? Now, what I've seen, my previous show was on the Arbitrary channel, Arbitrary Nepal Reacts. There is a channel on YouTube called Nepal Reacts. He carries a 2000s mic. He films people with a camera. And that's... he doesn't know videography, he doesn't know editing well. What he knows is to make a video and upload it on YouTube. If he does a bit of clickbait on ten videos, if he picks a trending topic, people will watch it. Right? That's what happens. And I saw one, I want them to listen, there's Lakhuri TV in Australia. They do "Australia React," but they spell it "Reacts." I think they should correct the spelling. Right? Because the content is good, and they oversell it. This show is brought to you by, yo, yo, yo, for two minutes or one minute, all your sponsors are shown. Then the show starts, right? If you guys are proper videographers, I see you doing good work. Please make it a bit better. Continue the legacy that Anup and I have started. Because the next time I come to Australia for reactions, you guys will be in trouble. Right? AVASH GHIMIRE: Which you are planning to. Anup Ghimire: I am planning to. I said, I look at the future. There's a saying, I really inspire by quotes. Your current actions will determine where you reach in a year, and what will happen to what you did in a year. Think about that and take action, it says. That's the right thing to do. AVASH GHIMIRE: It's amazing. Anup Ghimire: It's not like you do it now and it's done. AVASH GHIMIRE: Right, right. Anup Ghimire: That's... that's... AVASH GHIMIRE: It's creating a legacy, right? Anup Ghimire: Yes. You have to go for the long term. In the long term, we... AVASH GHIMIRE: Bro, we are legends. Anup Ghimire: We are legends. They say in the long term, we are all dead. AVASH GHIMIRE: Right? And what does not die is the legacy you leave behind. Anup Ghimire: That's true. What can I say. AVASH GHIMIRE: Right? It's quite profound. So, you call yourself a content creator, right? Now, let me think about two or three questions. Anup Ghimire: Don't don't just judge me, don't just judge me as a YouTube thing. Because when I was doing shows on the radio, that was my content too. I started with national sports. Then international. The remaining half an hour was all for football. Because people watch football, right? AVASH GHIMIRE: Yes. Now. So, when I talk to you, why do I feel an authority, you're just not this one piece. You've mixed so many different dimensions and now you've realized that YouTube is one platform where you learned everywhere. You learned on TTV, you learned on the radio, and you've merged those learnings to produce a proper thing, right? That's that's your expertise. That's something, right? You can sell, and I think that's where you stand out from a lot of people, right? As you said, anyone is a YouTuber now. So, I have a question for you, maybe three or four questions. One thing is, what do you think about Nepal's trending page? Anup Ghimire: This is proper YouTube content. Anup Ghimire: This is proper YouTube content. If you look at it, people like us don't even open it. Right? But what kind of a mess would it be, if a foreigner came to Nepal and wanted to see what's trending in Nepal, what's trending in Nepal, and they looked. AVASH GHIMIRE: Right. Uh. Anup Ghimire: What is this, what is this? AVASH GHIMIRE: What is this, what is this? Anup Ghimire: I think that's our crowd, that's our true crowd. That's the real crowd of Nepal. AVASH GHIMIRE: I don't think so. I disagree. Let me tell you why, because I think there are not enough people like us producing enough content on YouTube, right? There's viewership. There's no content, brother, to watch. Why are South Indian movies trending number one in Nepal? It's because Anup Ghimire: Because of Set Max. AVASH GHIMIRE: They started the trend of South Indian movies. Why I feel this way is because, what I mean to say is, there's viewership. People are watching it. Provided that you can give something better than what's trending, they will watch it. Because the market doesn't care about us. The market cares about what you are presenting, if you present something better, then I think it will happen, I feel. That crowd can also be given a level up, right? So, one is the topic of trending. Another thing is, for example, where do you see the YouTube scenario going in the future? Because I'm feeling like, all TV content is coming to YouTube, so TV people are also hopeless, thinking, "Let's put it on YouTube." And there was also something that happened, I understood this from where, a long time ago, I won't name the TV channel, we had a meeting about how to bring comedy circles to TV. And what we couldn't agree on was, "Okay, we'll do everything, but we'll keep the YouTube rights." That's where we didn't agree. They said, "We'll give you branding as Comedy Circle, but the YouTube rights will be ours." And then they were smart. Smart in the sense that they are futuristic, they know where the scene is going, right? And from our side, we were putting all our energy into creating the YouTube scene, growing our own channel, and it didn't make sense to sell our content, our YouTube rights anywhere, right? So, where do you see YouTube going? From your perspective. Anup Ghimire: YouTube is heading in the right direction, right? But whatever is free, it won't be filtered, right? It's going to grow. And what happens is, there's a level of people, let's say. One is, they work hard, they work hard, you and I, we've reached here today. And I'm here in front of you. You called me for a reason, right? And then there are those who start, and they get stuck at that level. A lot of YouTubers who are now doing covers in the same funny style as before, they are stuck there. They haven't updated their equipment, or they can't. And there are those who think, "How can I make content?" Before, there was TV, watching TV was enough, right? Now, these young ones have grown up watching YouTube. So they think, "I can make content." I can make videos too, which is not wrong. But they reach a point, they make four or five videos, and then studies take over, and that's it. AVASH GHIMIRE: They can't evolve. Anup Ghimire: Yes, they can't. So, that crowd, we shouldn't do anything to them. Right? We should appreciate them. But what I mean is, they are coming. If they want to do something thinking they are coming, right? Uh, they are coming, it's fine, let them come. They will go their own way. The medium ones, poor things, they are good, but people don't understand them yet because the content lacks that X-factor. That's why they are increasing at a normal rate, right? Increasing. And we should be able to increase at a higher rate. There's a labor theory or something, right? There are three or four lines. AVASH GHIMIRE: Plus, there's a holistic growth. Anup Ghimire: Yes, yes. That should happen, right? Right? Then what happens is, you, maybe you're also using these cameras now, these mixers, right? Before, you used a simple one, what was your first camera? AVASH GHIMIRE: Nikon D5100. Anup Ghimire: And then it had a crop sensor, video, auto ISO control. AVASH GHIMIRE: So, see, we've reached here now. So that's us, that differentiates us. Anup Ghimire: And this is what we talked about earlier, the three layers, right? I think no one talks about the frustration of succeeding in the YouTube scene here. The hardship that's needed. Right? For example, if you talk about gastric issues, they talk about one thing. AVASH GHIMIRE: They edited all night, went to sleep at 5 AM. Anup Ghimire: Right? And sometimes what happens is, for example, I remember that time, in the case of Pranesh Gautam, you guys were doing an interview, and the video was uploaded at 8 PM. Yes. Filmed it. That's right. And regarding trending topics, plus YouTube is a thing where you need to tap the trend, right? In that context, it's difficult to film it, right? AVASH GHIMIRE: One day. Anup Ghimire: I didn't want views for that show. I wanted it to reach out. We had also said we wouldn't monetize it, right? But it was so urgent, we released it even though we weren't going to. AVASH GHIMIRE: Okay. And Anup Ghimire: But the video was good, man. AVASH GHIMIRE: It was good because Anup Ghimire: I think it got good views. AVASH GHIMIRE: How that video works is, how proper content is made, like we are always on Vinayak, always on our other shows, talking on Ujyalo. But in that show, when we hosted, the theme was dark. Anup Ghimire: Yes, it was filmed at night. AVASH GHIMIRE: You guys started filming from 3 AM. Anup Ghimire: So, we filmed it during the day, with them in the background, that mandala in the background, protests happening behind, Vinayak and I talking in front. It's a five-minute job, it'll be done in a moment. And I said, and what I said was, "Let's give it a slightly dark theme. Let's give it a different feel in that video." Something like the content should be tight, from here to here, tight. And in that show, I didn't say "Welcome to yet another episode" or anything. I directly started with, "There was a recent incident in Nepal, and it ended." Because a serious topic needs to be addressed that way. When people watch it at the beginning, they think, "Oh, what's going to happen?" But for a fun topic, Vinayak jokes, I joke, right? It goes like that for fun topics. It goes for serious ones. So, what I want to say from here is, I said, you need to set a trend. Maybe tomorrow, someone will see me and start a channel, do well. I will support them. Right? But what happens is AVASH GHIMIRE: Because when we started, there weren't many people who were supporting us, right? Anup Ghimire: Where was it, man? AVASH GHIMIRE: Exactly. Anup Ghimire: It was difficult, man. Where was it? Now we are of the same generation, educated, right? Now, how many YouTube channels are there for movies, cinema-based ones? They don't have good relations with each other, right? There might be reporters, but between channels, there's so much, and such use. Like, let's say, in a short time, you guys, maybe Paradigm, you started together. AVASH GHIMIRE: No, Paradigm started earlier. Anup Ghimire: A little early, right? You guys have a lot of subscribers now because your videos keep coming out. AVASH GHIMIRE: What we understood is that YouTube is all about consistency. So, since the one video a week started, that hasn't been missed. And we are also experimenting with different kinds of content. And YouTube is all about experimentation. Anup Ghimire: True. AVASH GHIMIRE: Right. And in the context of Pranesh earlier, what also struck me was that people weren't supporting an individual. People were supporting a cause, you know. And everyone was like, they had placed themselves in that position because you are a media person, you speak on many things, you are an opinion leader. We are giving a lot of our opinions. Tomorrow, I could also be in this position, so that context was there too. A lot of new-age media came together. Right? Like, we also made a video. The first eight seconds of it were "Free Pranesh Gautam." And that video was trending number one for like five days. That was crazy. We scored about 2.6 million views. And for eight seconds, people watched it, saying "Free Pranesh Gautam." And how I saw it was how many people came together for a cause. And it's so nice, right? We are trying to collaborate, mingle around in this YouTube scene. That's amazing. Anup Ghimire: This is good. Because, for example, during the World Cup, we also went to play football in Kichiko. Sijan Dai even organized a Football YouTubers World Cup. And where I was the highest scorer. AVASH GHIMIRE: Congratulations. Anup Ghimire: We lost to Paradigm in the end, though. AVASH GHIMIRE: It's okay, what happened. Anup Ghimire: And which team did you play for? AVASH GHIMIRE: I was Super React. Super Mandip TV plus Nepal React merged to become Super React. Anup Ghimire: Ah, okay, okay. AVASH GHIMIRE: And so, it's like we grow by supporting each other. Like your dad says, he has a lot of quotes. And in a dark room, if there are ten candles and one is lit, and it lights all the other candles, will the light of that candle decrease, or will the room become brighter? It will become brighter. Anup Ghimire: It increases. AVASH GHIMIRE: Exactly. So, we also don't hesitate at Paradigm to invite anyone. Because we invite people to the React show, bringing in fun, new people. Anup Ghimire: Bro, invite me, man. AVASH GHIMIRE: We will. Because the guys from the comedy circle are coming, right? Now, I learned about you from Aish Dai, right? That Anup Ghimire exists. Honestly. That's how the introduction happened. And when I went there, it was for Dai's thing, but it became content for us. So many times. So, this is what happens. Great minds think alike, they say. Not saying we are great minds, but we do think alike, right? Anup Ghimire: Yes, yes. AVASH GHIMIRE: This is how things clicked, and we're moving forward like this. Anup Ghimire: But we are legends, bro. AVASH GHIMIRE: We are legends, bro. Give me a bro fist, man. Right. So, that's what I feel when I look around, that YouTube is moving forward together. Anup Ghimire: Uh-huh. AVASH GHIMIRE: But it's difficult. Anup Ghimire: It's difficult. AVASH GHIMIRE: People are like, "Ah, I'll start it." Okay. Start, but at least now, what I say is, for anyone, like you've started this, right? What I've kept in my mind is, "Boy, don't think about anything. Make 52 episodes in a year, even without a single rupee, without profit." So, that's the commitment it takes, right? Now, I don't know how difficult it will be for me, it has already started to get difficult, but that commitment, that persistence, that's what's hard. It's not hard to make one video. It's hard to make a hundred videos, and without a penny. Right? And in that context, I think we should be more vocal. AVASH GHIMIRE: About what it really takes to be in YouTube, right? And I think if that happens, we can attract more serious people into it. And when there are more serious people into this scene, right, I think the kind of content that will be produced will be high. And I think that way we can change the trending page of Nepal. Anup Ghimire: Right. AVASH GHIMIRE: You spoke just now, the way you are speaking, there's a difference between TV and YouTube, right? What's the big difference between TV and YouTube? Not all YouTube channels and not all TV channels, by the way. But a trend, or a culture, there's a culture of pulling each other down. On YouTube too, there are so many movie channels, or many question things like that, based on YouTube. Anup Ghimire: I tell you. AVASH GHIMIRE: One thing, right? Like this Simran Pandey who went viral, right? She spoke about dicks and boobs, right? Which was like, it's a word we use, low growl, it fits. And after that, like, for example, we took interviews, right? Just say one or two of those. So, literally, those words, dicks and boobs, those two words would come to her channel. Just say that. That's a tagline, a punchline, she said it. Anup Ghimire: She said it, and it stuck. AVASH GHIMIRE: If she said it ten times, it would stick. The mentality is so wrong. And do you remember what the YouTube scene in Nepal was like? It was all about those short movies. Anup Ghimire: Yes, yes. AVASH GHIMIRE: What happened? Oh my god. Anup Ghimire: You once did a Nepal Reacts episode on, I think, premarital sex, right? AVASH GHIMIRE: Ah, ah. Anup Ghimire: What happened was, that was our second or third episode. There was no reaction in it. Because we did two, three episodes, all celebrities. Because at that time, there was nothing on YouTube. AVASH GHIMIRE: But you guys hacked YouTube. Because you guys merged, brought in celebrities. Asked them very local questions. You made them realize that they are also local people with their own opinions, right? And people were wanting to see, because at that time, only influencers were coming, right? Anup Ghimire: They were coming. AVASH GHIMIRE: And they wanted to see the people behind it. In their local form. You guys did that, right? And everyone followed it, right? Even, I feel like, at Paradigm too. Anup Ghimire: 15,000 views on the first episode. At that time, it was like one and a half lakhs, like 1.5 billion. AVASH GHIMIRE: And at Paradigm too, now you guys bring celebrities in the Reacts format. Like, for example, many times, let's say, on "Abha It's My Show" too, Suraj Dai brought celebrities. That set a trend, in a way, right? Whether someone gives credit or not, I know that now I have. Anup Ghimire: For this. AVASH GHIMIRE: No. It's a pleasure learning from you guys. So, it's right. Anup Ghimire: Yes. AVASH GHIMIRE: Right. Anup Ghimire: Yes.